Comments for Moving Target

Comment on Seen From the Other Side by ctbusboy

ctbusboy — Sun, 29 Mar 2009 17:24:37 +0000

Glad you’ve come to the realization. The goal is to maximize the market share among the people for whom you can provide a reasonable alternative, while not wasting energy on the people for whom there is simply no viable alternative. No sense consuming your dollars and energy marketing corn flakes to people who don’t eat breakfast.

Comment on Seen From the Other Side by nramfos

nramfos — Fri, 27 Mar 2009 19:01:43 +0000

Good post and very relevant. TDM is not only about the messaging but it’s what happens aftewards and the actions taken as a result.

Comment on Obsessive Brand Disorder? by movingtarget

movingtarget — Wed, 14 Jan 2009 22:13:49 +0000

Thanks so much for your comment. Obviously I took a hiatus from my blog but am back at it now. It would have actually been a great story for a separate blog, now that I think about it.

I like your last comment. I think that the more human nature (and hopefully, intelligence) can stump the masters of marketing, the more interesting it will remain for all of us. When they have finally figured out how to get to us, the game will be over.

Comment on Obsessive Brand Disorder? by movingtarget

movingtarget — Thu, 10 Jul 2008 16:09:16 +0000

If you’re interested in Chaos and the ability of human nature to overcome the fixed expectations of researchers, I recommend “Six Degrees: The Science of a Connected Age” by Duncan Watts. He basically blasts apart Malcolm Gladwell’s Tipping Point theory and provides a little hope that maybe this all can’t be figured out after all!

Comment on Obsessive Brand Disorder? by watcherofthebrand

watcherofthebrand — Thu, 10 Jul 2008 14:36:40 +0000

I’ve started the book, and I think that Lucas Conley makes some cogent arguments. I find it almost Huxleyan the way we are being targeted with such surgical intentions.

I remember the beginning of “Fight Club” where the main character is musing about branded satellites and there is a sequence of satellites with Coca Cola on them.

Reminds me of the Atari sign in Blade Runner, and innocently, the lovely Pan Am logo on the shuttle in 2001: A Space odyssey.

I guess it starts simply, but accelerates and is dissected until we are, as you say, one dimensional. We become “sale to” objects.

But, what I love is that we can respond differently. Chaos theory can torpedo the best research.